Search Engine Optimization (SEO) and Libraries – Think Tank Emerging Technologies, Meeting 22

Hi, ThinkTank,

This week, we’ll be taking a closer look at Search Engine Optimization (SEO). SEO is the act of marking up and designing web pages to make sites crawlable, indexable, and displayed in search engines.

For the discussion, please come ready to discuss some of the leading questions below.

  • What does it mean to have a search engine result page as a primary interface for the library?
  • Are there intersections between designing for our users and designing for machines/indexers?
  • What types of library content should be optimized for SEO?

As always, some resources to get you thinking on the topic are listed below.  (If you are running short on time, watch the first video – http://www.youtube.com/watch?v=hF515-0Tduk )

See tomorrow morning at 10 am in CR1,

jason

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What Is Search Engine Optimization (SEO)? http://www.youtube.com/watch?v=hF515-0Tduk

SEO for startups in under 10 minutes http://www.youtube.com/watch?v=El3IZFGERbM

Negative SEO http://www.youtube.com/watch?v=HWJUU-g5U_I&list=UUWf2ZlNsCGDS89VBF_awNvA

What is SEO? [article] http://searchengineland.com/guide/what-is-seo

Search Engine Optimization (SEO) – Google Webmaster Tools http://support.google.com/webmasters/bin/answer.py?hl=en&topic=2370419&answer=35291

Bing Webmaster Tools Help & How-To Center http://www.bing.com/webmaster/help/

Metacrap: Putting the torch to seven straw-men of the meta-utopia by Cory Doctorow http://www.well.com/~doctorow/metacrap.htm

Thoughts from the discussion:

  • Why does this make sense for libraries?
  • What about content that is not on the open web?
  • Overlap with user experience? optimization, prioritizing links
  • When does SEO reach a point of diminishing returns?

The group worked through the major definitions and concepts of SEO. It was mostly a learning session and introduction to the why the practice of SEO is useful for library discovery.

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